What we do

Application Development

Applications we build for the public and publish ourselves — released on the App Store, priced, supported and improved as businesses in their own right.

An app here is not a deliverable handed to someone else. It is a product we own: we decide what it costs, we answer the support mail, we read the reviews, and we write the next version. Nobody signs it off but us.

That ownership changes how the thing gets built. When you are the one who will still be carrying it in three years, you make different decisions about the data model, the onboarding, and the features that are cheap to add now and ruinous to add later.

It is also where our standards get set. The two practices below are run by people who have shipped to strangers and lived with the result.

Business Management

The operational layer: process, systems, reporting and the daily running that owners rarely have the hours for and rarely enjoy.

Most small companies are not short of strategy. They are short of someone whose job it is to make sure the invoice went out, the numbers reconcile, the software the team depends on is paid for and working, and the same three problems stop recurring every month.

We take that layer on directly. What gets handed back is a business that runs on written process rather than on one person remembering — which is also what makes it sellable, or survivable, later.

Consulting

Advice with our hands in it. Structure, systems and the decisions that are expensive to get wrong, worked through with people who have made them before.

We are not interested in producing a deck that describes your company back to you. An engagement here ends with a decision made, a system chosen, or a plan specific enough that someone could start on Monday.

Where it helps, the other two practices are down the hall: if the answer turns out to be a piece of software or a person to run something, we can build it or do it rather than referring you onward.